Well, what is the right way for Social Media recruiting?
Well yesterday we talked about how not to recruit on social media, and if you missed my post, check it out
These points are from a webinar I attended with Ray Higdon, and congrats to Ray & Jess and their team for being rated in the top 1000 fastest growing companies by INC5000, #754 in fact. They sure helped a lot of people to grow this fast!
I will just rehash the most important Social Media point from the last post here:
Do NOT post unsolicited links! There, I have said it.
Social Media Recruiting is like a Cocktail Party:
Now let’s move on today with a story that Ray related social media to going to a cocktail party. Would you walk up to someone you don’t know at a cocktail party, introduce yourself, and tell them they need to join your ground floor, going through the roof, company and hand them a printed application?
Isn’t that what you are doing when you just meet someone online when you send them an unsolicited link without even knowing about them, what they want, their dreams of where they want to be?
Almost like asking someone to marry you on the first date?
How about not pushing solutions on your potential customers and business partners. That has the potential to repel them.
How about instead attracting them to you.
- Ask questions to learn more about them
- Find their pain and see if you and/or your product can help them solve it
- Be the type of person that they would want to work with
And do not be too attached to the outcome. Your mission is simply
- determine interest
- present your solution
- collect a decision
Retain your power, one prospect will not make that much difference to your business and spending too much time with the wrong prospect would be invested better in talking to others who want what you have.
OK then, what should you post on social media?
- inspirational (quotes – images – stories of you or others succeed)
- your journey (taking people along the ride with you) lifestyle stories
- educational (I subscribe to Invest/Learn/Teach. If you think you are not qualified thins of professors in business colleges, teach what they know academically, and have probably never done in the real world)
I felt this made a lot of sense when I first heard it. Do you feel the same way?
If you felt these tips to be of value to you, sign up for our newsletter below. I don’t post unless I have found something helpful and if you don’t agree with me, feel free to unsubscribe later. We will still be friends.
Be blessed,
Ron
Ron McLean, the Dream Roper, helping YOU Lasso Your Dreams
text/cell: 864-404-6696
dreamroper.com
Schedule a call – ronmclean.biz