What is Telling the Right Story?

We tell everyone our story every day, but maybe we don’t think about it?

And things are always changing, right?

Take a look at that Ford with a SHEVEE license plate.

Apparently he previously had a Chev and now has a Ford. Now the tag looks a bit ridiculous, right?

In the home business area, many people do the same thing as this driver.

They get all excited about a business and brand the company, and talk about it all the time.

Well, why not, that’s what the company told them to do.

But, are they really in business for themselves?

If they are, why not brand themselves?

Branding YOU

I am in the home business arena, and market products that I like and that will benefit others.

I too used to advertise the products and the company, and me not so much.

But guess what, companies come and go, products change, pay plans change, and some companies even go out of business. Where will we be then.

If you are in business, chances are that your customers are your customers because of you, not the company.

You, yes YOU!

I recommend branding YOU, and why not? People do business with people they know, like and trust.

Then you really own a business, and you can do business your way.

Don’t be a Ford looking like a SHEVEE!

I started out on the internet at ronmclean.com, but was concerned that people would spell my name wrong.

I then changed my branding to dreamroper.com – the Dream Roper empowering people to Lasso Your Dreams.

But what is the right direction for you?

Most people recommend using your own name when selecting a website URL.

Looking back, I probably should have stayed with my name, who knows.

I would recommend thinking this one through for yourself and actually branding yourself.

And in a way that’s congruent with your mission.

And if you have a business now, are you telling the right story, your story, or someone else’s story?

If you got questions, just connect up with me. You can get on my calendar at ronmclean.biz

Wishing you success in your home business.

Ron

Ron McLean, the Dream Roper

Empowering You to Lasso Your Dreams

dreamroper.com

PS: If you are curious of how I branded my internet business, and maybe this could be something for you (who knows) check out lassoyourdreams.com/pro

PSS: Want to become a branding expert – check out BrandingYOUniversity