Why is branding AND marketing YOU important?

Have you ever heard of a business failing? If the business name (name of your franchise, your Network Marketing company, the product you provide) is the center focus of your advertising and something happens, you may have wasted a lot of money, time, and effort.

If you market yourself, then you can evolve into a slightly different product and service without a disruption in the eyes of your customer.

Why brand YOU?

This positions you as the authority and people look to you rather than what you represent. It has been said that wherever you go there you are. By placing you as primary in the eyes of your customer, you will start attracting more people to you.

If you treat your customers royally, your reputation and your authority in the industry will increase and your customers will come to you for other offerings that you provide.

This may provide you the true business freedom that you seek. Now doesn’t that make your life more fun?

Blogging to Brand YOU

You may have noticed that there is a great way to brand yourself, using a blog. Now this is a whole separate subject but let’s talk about why you would want to blog:

1. If you blog and provide value to your target market, you create a relationship with them
2. If you consistently blog on a subject of value to them, they will follow you
3. Your blog should not be a sales pitch but you can interject sales page links on a subject of interest related to your post
4. You position yourself as an authority which can separate you from your competition in the mind of your target market

PS: This is a great way to pass on your years of experience to the youth of today.

PSS: Here’s an area where I can help – go to BrandingYOUniversity at dreamroper.org for a ton of free training on Branding YOU.

Be blessed,

Ron

Ron McLean, the Dream Roper, helping YOU Lasso Your Dreams

text/cell: 864-404-6696

dreamroper.com

Schedule a call – ronmclean.biz

PS: Seniorhood – From Tragic to Magic

Seniorhood – Why Do I Need a Home Business Anyways?

Seniorhood – What Business Type Is Right For Me?

Seniorhood – Target Market – who will buy what I have?